Author: Mark Birkett
It's quite straightforward, although a little patience with Facebook's less-than-helpful interface is needed. Also, some design expertise and knowledge of an image-editing programme like Adobe Photoshop is definitely an advantage too.
Let's now look at ten easy steps to creating your Facebook Business Page...
Navigate to www.facebook.com/pages/create.php. In this example,were going to set up an imaginary business called 'Buzz Widgets' using the 'Local Business or Place' option, as shown below:
Complete the sign-up form as per the example below:
You will then receive an email from Facebook to the address you provided. Click the link to confirm your account as shown below:
Now you can start editing your Facebook Business page. You can ask facebook to import images from an existing website or choose to upload a new image from your computer.
The first image you'll need to design and then upload is called your 'Profile' picture. Somewhat unhelpfully, Facebook don't always tell you the dimensions needed for your images. Your 'Profile' image ideally needs to be 180 px wide x 180px height otherwise it will end up distorting.
Then you will need to create and upload what Facebook refer to as a 'cover' image. This needs to be exactly 851px width x 315 px height, otherwise it too will end up looking distorted.
Once you have uploaded both images, and completed the other profile information such as your business address and contact details, the two images will appear at the top of your new Facebook page as shown below:
The default URL of your new Facebook Business Page will be something entirely unmemorable like:
So, to obtain a Facebook URL that your customers will remember easily you will need to click on the 'Edit Page > Update Info' button as shown below:
You then need to click on Create a username for this page? as shown below.
In this instance, we are requesting the much more user-friendly 'facebook.com/buzzwidgets' as you can see below:
Facebook then checks the availability of the username you want. If it is available, it's yours!
And that's it! You're now ready to post lots of information onto the page for the benefit of your customers. You can start to build a community of Facebook 'friends'. You can link the Facebook page to your main website. You can even link Twitter up to it so your 'tweets' appear alongside your other Facebook posts.
You can see the final results of everything we've talked about by visiting the new Buzz Widgets Facebook Business Page at:
Whilst it is perfectly possible to create your own Facebook Business Page, you may prefer to let Dalemedia do this for you.
Here's what's included:
We would then add a Facebook 'like' button to all of your web pages. From that point onwards, the lengthy and often laborious task of creating inbound links has at least partly been handed over to your 'audience'.
For this service we charge an unbeatable £149. For further details, call us on 01706 345648 today!