Author: Mark Birkett
So, let's say you were interested in improving your website's performance for the phrase my business manchester or indeed any other search phrase applicable to your business; we'd like to point out some of the things you need to do.
In our case, we might well want to perform well for the phrase seo manchester. So one way of doing that is to tell Google how important the phrase seo manchester is to us simply by emboldening the text on our pages - as you can see here.
You would need to do the same for your ideal keyphrases. It's not especially easy to write readable content if you overdo this emphasising of key phrases in your text, but that's undeniably one way of getting your message across to Google. Remember, it's nothing more than a dumb electronic algorithm so it needs to help understanding what you consider to be important in a given sentence or paragraph.
When it comes to online SEO success in Manchester or anywhere else, you need to recognise that simply designing a great website is by no means the whole story. It's also about maintaining your site's content and having an effective marketing strategy. And that means having at least half an eye on how your website appears to search engines.
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