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What Is Email Marketing?

HOME >> WHAT IS EMAIL MARKETING?

Author: Mark Birkett

Email marketing is much like sending one person an email with all your news only this time you're sending it to lots of people simultaneously. It's an extremely powerful way of getting your business message over to a great many people quickly.

Using a third-party email software programme

There are lots of email software programmes but the one we recommend thoroughly, and for no other reason than because it's great and FREE, is MailChimp. We can help you create a very efficient emailing database using MailChimp's sophisiticated yet simple-to-use administration area.

You can use MailChimp to create forms on a website which then allow someone signing up for your news to 'double-opt-in', meaning that after they have completed the online form on your website, they get an additional confirmation email to the address they provided. All of this is done without you having to leif a finger. And they can unsubscribe themselves at any time with automatical updating too. In short, the database does ALL the work of managing your recipients for you.

Also, once you've built a larger database over time, we can show you how to create 'segments' in it so you can target particular users with different campaigns, (i.e. male recipients only, or recipients over the age of 25 only etc).

To set up a completely new MailChimp database on your behalf, we charge an unbeatable £149. For further details, call us on 01706 345648 today!

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