25 SEO Tips - Off-Page Optimisation (Generating Inbound Links):


Author: Mark Birkett

(see also: 25 On-Page Optimisation Tips)
(see also: What Is Search Engine Optimisation - SEO?)
(see also: What Is Pay Per Click Advertising - PPC?)
(see also: PPC or SEO - Which Is Best For Me?)
(see also: How To Succeed In Google?)
(see also: How To Promote Your Website?)

We are assuming in this article, that you have read an understood why you need to generate inbound links to your website. If not, do so now and come back.

Otherwise, please read on...

25 top tips for 'Off-Page' Optimisation:

  1. Get an inbound link from a TV website:

    The only realistic way to obtain a link from the BBC website or a national newspaper is to try to generate a 'story' that will appeal to its news editors, researchers and / or its radio and TV presenters.

    For example, let's suppose you were contributing to providing employment for disabled people in your factory or premises. Or that you've signed a huge business contract allowing you offer employment across an under-privileged and under-employed region of the country. These are just two examples of 'human interest' stories that might prove topically-irresistable to the programme editor in question. So, if you do manage to secure such an interview, press them for a link to your website from their TV website.

  2. Get an inbound link from a national newspaper website:

    In exactly the same way as above, try to make regular contact with news editors and journalists at national newspapers. Again, if your business really does have a 'human interest' story to tell, or perhaps a story related to a topical and national headline, then call up the journalist concerned and try to get an online story from them. Their email addresses are normally clearly shown the website in question next to their previous articles.

  3. Get an inbound link from a local newspaper website:

    Exactly as above, if you have a news story that is relevant to a local community / city / region, call the relevant newspaper and tell them. You may be surprised how easy it is to get an online article to help tell your story and get a mention for your business website included.

  4. Get an inbound link from an industry-related publication:

    If you have developed a new product, or an innovative service, even your competitors might be quite interested to hear all about it. So why not approach the online editor of an industry-relevant online magazine? After all, many industries attract a wealth of magazine publications, all busy trying 'talking the industry up'. Very often, their editors are as pleased as punch if someone presents them with a ready-made story. Again, you can probably ask for a link from their website in return for the story. If you don't ask, you certainly won't get one.

  5. Get an inbound link from an academic institution:

    All academic institutions carry 'weight' with Google. They are rightly considered as 'trustworthy' and 'authoritative' for the simple reason that they are centres of learning. So getting a link from one is definitely worth the effort.

    So why not hold an open day for your local sixth-form college in exchange for a link? Persuade the college that they can have selected students visit your business, factory or offices so that you can share your industry-expertise with the next generation. Why? Because the college and students get plenty of 'hands-on' expertise for free and you get a link from their website by return. Everybody wins.!

  6. Remember, "One Link Can Lead To Another":

    If the link from the sixth-form college described above worked out, and if there is a local newspaper nearby, you'd probably get some interest from them too. Again, another easy inbound link in the offing, for exactly the same story.

  7. Get as many inbound links as you can from relevant community groups, blogs and forums:

    There are thousands of community forums and industry-related blogs. If you seek some of them out in a Google search, you may well find a good number of them discussing subjects relating to your business and the work you do. If you then write and contribute a genuinely useful article / blog post, you may well find the moderators quite willing to accept you adding a URL to it as well (i.e. a link back to your website). The main thing is not to abuse it. Hang around the blog or forum for a while until you get a feel for what's acceptable 'netiquette'.

  8. Use your suppliers' website for inbound links:

    Your suppliers are, almost by definition, often in industries related to yours. So inbound links from your suppliers' websites can often be viewed by Google as 'relevant' to your content and therefore carrying more 'weight' than links from other websites. And if you are paying them a lot of money for regular supplies, why not push them to create this inbound link for you? It doesn't cost them any money to do so. and all they have to do is tell their web developer to do so.

  9. Use Facebook for inbound links and viral marketing:

    One of the significant changes Google recently made to its algorithm was to place more weight and trust on inbound links generated from 'Social Media' websites like Facebook. That's why, firstly, it's worth creating a business page with Facebook. and, secondly, then making sure it contains a link back to your main website.

    Even more importantly, joining Facebook then allows you to add the Facebook 'Like' button to all your articles. Once you've done so, each time someone chooses to 'like' a page on your site, they have automatically generated an inbound link for you because that 'like' action is shown on their Facebook 'wall'. Once the 'like' button is there, you don't even have to lift a further finger to achieve all this.

    What's even better is that their (average of ) 130 Facebook 'friends' will see what their friend has 'liked' and may well repeat the exercise with their 130 'friends'...and so on (a.k.a. 'viral marketing')

  10. Use Twitter for inbound links and viral marketing:

    For exactly the same reasons, you should set up a Twitter account. Once you've done so, you can add a 'Follow #Me' button on each article. That alone will help to generate traffic.

    However, if you then put the Twitter 'Tweet This' button on your articles as well, then each person clicking the button will have created an inbound link on their Twitter account website page.

    And, just as with Facebook, any Twitter user may then choose to 're-tweet' your article to their many 'followers' - increasing the chances of a 'viral marketing' success.

  11. Use Google +1 button for inbound links and viral marketing:

    As with Facebook and Twitter, you absolutely must include the 'Google Plus' buttons to each page article on your site. It allows your users to recommend your content to their 'circles' and thus drive traffic to your site. The +1 button can also improve the time spent on your site by providing recommendations for further reading.

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Promoting your website is at least as important a task as building it was. So once it is built, use the pointers above - and any other link-building opportunities that come your way - to create a growing 'authority' and search-engine ranking for your own website articles.

For more information, call our local rate number - 01706 345648.

(see also: What Is Search Engine Optimisation - SEO?)
(see also: What Is Pay Per Ciick Advertising - PPC?)
(see also: PPC or SEO - Which Is Best For Me?)
(see also: How To Succeed In Google?)
(see also: 25 On-Page Optimisation Tips)
(see also: 25 Off-Page Optimisation Tips)

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