Author: Mark Birkett
Whether you are an individual, a small business or a large corporate, a YouTube channel is a fantastic way to help market your brand and drive traffic to your website. You can upload videos about your products and services, 'how to' articles, sales and training presentations and even testimonials from your satisfied customers.
YouTube will accept most video formats - whether made on budget equipment or professionally directed creative masterpieces - up to fifteen minutes in duration. The final results can then be searched by millions of viewers worldwide, giving your business a 'reach' hitherto unimaginable.
The videos that appear on your YouTube channel can also be easily embedded into your main website's pages, allowing you to create a truly immersive multimedia experience for your website visitors.
To show you how easy it is, we're going to set it up a channel for an imaginary business called Buzz Widgets. We'll then upload Dalemedia's 'Welcome Video' to the new Buzz Widgets channel so you can see how it all works.
Given that Google owns YouTube, you'll first need to create a FREE Google account. With it will come a new Google email address which you certainly don't have to use if you don't want to, and which won't affect your own normal email account in any way. However, you will need it in order to access and use YouTube.
Navigate to Google's Sign Up Page and complete the sign-up form as shown below:
Step Two - Edit your Google profile:
Next, you will have the opportunity to edit your Google profile. You can upload any branded image using the dialogue box as shown below:
Next, you will be shown your new Google email address - our example is firstname.lastname@example.org. So now you can click back to YouTube as shown below:
Step Three - Create your YouTube account:
Once back on YouTube you will see that your account has been confirmed.. Click on the 'Create a Channel' link - as shown below.
Step Four - Choose a user-friendly YouTube URL:
Your default YouTube channel URL will be something truly horrible like:
That's no use for your end users, so we'll apply for a more user-friendly URL by clicking on the 'Create Username' link, which brings up a dialogue box like the one below:
In this example, our customer-friendly YouTube URL has now become something your customers can remember easily:
By clicking the link created, we are then presented with our basic YouTube control panel interface as shown in the example below:
To give the default interface your own branding, you can change the colour scheme on the 'settings' page. You can also upload a suitable logo image.
Referred to by YouTube as an 'Avatar', this image should ideally be 800px by 800px. YouTube then resizes the image where necessary. You can upload your avatar as shown in the example shown below, then you can click 'Done Editing'.
Now we need to upload a video to show on our new YouTube channel. Simply click on the 'Browse Videos' link and then click the 'Upload a Video' button.
Browse around your hard drive to find the video you want to upload. You can use this upload page to add a title and a description. You can also control whether the video should be made available to the general public or to selected viewers only. Depending on the length of your video, you will see the upload process happening on the blue progress bar.
Lastly, you can also help people to search for the products and services advertised in your video by adding descriptive 'tags' - as shown in the example below:
Your new video will now be available directly from your YouTube channel. People can search for it, view it, like it, tweet it and share it with all their friends and followers. This is the branded version of Buzz Widgets, with an example video on it from Dalemedia.
And that's it! You've now harnessed the true power of broadcasting.
You can see the final results of everything we've talked about by visiting the new Buzz Widgets YouTube Channel at:
Whilst it is perfectly possible to create your own YouTube channel, you may prefer to let Dalemedia do this for you.
Here's what's included:
For this service we charge an unbeatable £149. For further details, call us on 01706 345648 today!